In 2002, Head of Production Norbert Reithofer and Development Chief Burkhard Goeschel started an initiative to halve the time it took to reach full production of the next generation 3-series from six months to three.First marketed in March 2005, the car quickly became BMW Group's best selling automobile worldwide, and by the end of the year 229,900 vehicles had been delivered.It is by far the best-selling entry-level luxury car in Canada and the United States.
In 2009, the saloon underwent an extensive mid-cycle facelift. In 2011, the coupe and convertible were facelifed as well. Facelifted 3-series are commonly referred to as "LCI" (Lifecycle Impulse) models.
The Sports Touring model of the 3-Series is available with both rear-wheel drive and xDrive AWD. This model features an optional panoramic sunroof, which stretches far enough for passengers in the rear to enjoy.
Fifth Gear - BMW 3 Series (E90) Review.