In December 2009, Wall Street Journal editor Joseph White conducted an extended test-drive and determined that "you can have enormous fun within the legal speed limit as you whoosh around unsuspecting Camry drivers, zapping from 40 to 60 miles per hour in two seconds while the startled victims eat your electric dust." White, a Pulitzer Prize-winning journalist, praised the car's environmental efficiency but said consumer demand reflected not the environmental attributes of the car but its performance. "The Tesla turns the frugal environmentalist aesthetic on its head. Sure, it doesn't burn petroleum, and if plugged into a wind turbine or a nuclear plant, it would be a very low-carbon machine. But anyone who buys one will get the most satisfaction from smoking someone's doors off. The Tesla's message is that "green" technology can appeal to the id, not just the superego."
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