The Crown has evolved into a line of full-size luxury sedans by Toyota. The range was primarily available in Japan and some other Asian countries, originally designed to serve as a taxi. It was in later years sold in the United States during the late 1950s and up until 1971. The Crown is Toyota's oldest sedan still in production. It is outranked only by the Century and the Majesta in social status. The Crown is used by many Japanese companies as the company Limousine. Exports to Europe began in 1964 with the first cars going to Finland. Other European countries which saw imports of the Crown included the Netherlands and Belgium. The United Kingdom was another market until the early 1980s. It was also exported to Canada for a few years—1965–68. In many markets the Crown had become very expensive and was replaced by the Cressida when that model became available for export in the early 1980s.
The new Crown is available in 5 different trim levels: the basic Crown Sedan; the Crown Royal series which is a more comfortable and luxurious car; the Crown Athlete series which takes the luxurious aspect of the Royal series but has more aggressive styling and sporty features; the Crown Majesta series which is larger and has more luxurious features than the Royal series; and the Crown Hybrid series which is a trim level designated for the hybrid V6 drivetrain. The Crown is one of the first vehicles to have a 3 Dimensional Satellite Navigation System coupled with G-BOOK and boasts many features that have not been developed by other luxury car makers.
The Crown hybrid concept was exhibited at 2007 Tokyo Motor Show. In television commercials in Japan a song was written by composer John Harle titled "How should I my true love know?" The Crown is also manufactured by the Tianjin FAW Toyota Motor Co. Ltd. in Tianjin, China. Three petrol engines are available: the 2.5 L 4GR, the 3.0 L 3GR and the 4.3 L 3UZ. This is the first generation which does not offer a station wagon version. It is not known whether such a version will be available.